With the entry of the new Member States in May, 2004 the European Union expand into 25 member states. Enterprises be able to offer products in an enlarged and united home market for approx. 450 million consumers. The commercial exchange between the old and new member states will thereby grow enormously.
The playing field of the incoming countries no longer belongs only to the Big-Players. With this expansion of the EU, small and middle-size businesses (SME 1) will have better chances initiating commercial relations and extending their markets. Strategies must be prepared and put into action now to take advantage of this unique chance.
